SOCIAL MEDIA & DESIGN EXECUTIVE

Job Title: Social Media & Design Executive

Position Overview

The Social Media & Design Executive is responsible for creating visually compelling content, managing daily social media activities, and supporting the digital presence of Maldives Legend. This role combines creativity and technical skills to produce high-quality designs, engaging reels and videos, and consistent content across all platforms. Basic knowledge in newsletter systems and website back-end updates is an added advantage.

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Key Responsibilities

1. Design & Creative Production
• Create designs for brochures, flyers, print ads, event materials, and digital campaigns.
• Develop branded templates, graphics, and layouts for social media and marketing use.
• Produce and edit short videos, reels, stories, and visual promotional content.
• Maintain organized photo and video libraries.

2. Social Media Management
• Plan, schedule, and publish content across Instagram, Facebook, TikTok, YouTube, and LinkedIn.
• Assist in developing monthly content calendars aligned with marketing goals.
• Monitor comments, messages, and engagement across all platforms.
• Track performance analytics and suggest improvements to boost reach and engagement.

3. Digital Marketing Support
• Assist in preparing newsletters and campaigns using platforms such as Mailchimp (basic knowledge preferred).
• Support website updates through the WordPress backend, such as updating images, content, or blog posts (basic knowledge preferred).
• Collaborate with the Sales & Marketing team on promotions, campaigns, and content ideas.

4. Brand Alignment
• Ensure all creative output maintains Maldives Legend’s brand identity, luxury tone, and visual consistency.
• Work closely with internal teams to support branding needs for events, partnerships, and product launches.

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Required Skills & Experience
• Proficiency in design tools such as Adobe Photoshop, Illustrator, Premiere Pro, or similar applications.
• Experience in creating short-form video content (Reels/TikTok).
• Strong sense of visual branding, layout, and aesthetic detailing.
• Understanding of social media trends, hashtags, and analytics.
• Basic knowledge of Mailchimp, WordPress, or similar platforms is an added advantage.
• Ability to multitask, meet deadlines, and work independently as well as collaboratively.

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Ideal Candidate Profile
• Creative, proactive, and detail-oriented.
• Passionate about digital storytelling and brand-building.
• Comfortable managing multiple social platforms and design tasks simultaneously.
• Eager to grow skills in newsletters, website content, and digital tools.