Senior Creative Strategist

Position Information

Department: Marketing
Job Title: Senior Creative Strategist
Reports To: Performance Management Marketing Consultant and Founder
Supervises: Marketing Executive / Marketing Content Executive
Employment Type: Full-Time
Salary: MVR 22,000 per month
Working Hours: 10:00 AM – 6:00 PM
Working Days: Sunday to Thursday (Full Day), Saturday (Half Day)
Attendance on Fridays may be required for events, activations, and business requirements.

Position Purpose
The Senior Creative Strategist & Marketing Supervisor is responsible for leading the marketing department, supervising team members, developing marketing strategies, managing budgets, and ensuring the successful execution of campaigns and events.

Key Responsibilities
• Develop and implement marketing strategies aligned with business objectives.
• Supervise and mentor junior marketing staff.
• Carry out yearly performance reviews of junior marketing and business developer staff.
• Review creative work and provide constructive feedback.
• Manage the daily workflow and operations of the marketing department.
• Prepare annual marketing budgets and monitor expenses.
• Develop and maintain the annual marketing and events calendar.
• Plan and oversee campaigns, promotions, and activations.
• Coordinate with internal departments and external suppliers.
• Prepare weekly updates for management.
• Lead and coordinate marketing initiatives that support student recruitment and enrolment objectives.
• Develop and maintain the annual student recruitment and academic intake marketing calendar in collaboration with relevant departments.
• Ensure all marketing activities are aligned with student intake periods and institutional enrolment targets.
• Monitor campaign performance and recommend improvements to maximize lead generation and student conversions.
• Submit monthly reports covering performance, progress, and expenses.
• Strong understanding of higher education marketing and the student recruitment journey.
• Knowledge of how to form academic calendars, student enrolment cycles, and admissions marketing.

Leadership & Management Competencies
• Team leadership and mentoring
• Performance management
• Strategic planning
• Workflow management
• Budget management
• Decision-making and problem-solving
• Brand management
• Campaign planning
• Market understanding and analysis
Technical Knowledge
• Adobe Photoshop
• Adobe Illustrator
• Adobe InDesign
• Canva
• Video editing software
• Microsoft Office applications
• Social media and marketing tools
• Basic understanding of marketing analytics and performance reporting.
• Working knowledge of website content management systems (CMS).
• Understanding digital marketing metrics, Meta Business Suite insights, and campaign reporting.
• Ability to interpret marketing data and make evidence-based recommendations.
Key Performance Indicators (KPIs)
• Achievement of marketing objectives and departmental goals.
• Successful management of annual budgets.
• Completion of the annual events calendar.
• Quality and effectiveness of marketing campaigns.
• Performance and development of supervised staff.
• Timely submission of weekly and monthly reports.
• Department productivity and operational efficiency.
Probation Period
A probation period of three (3) months shall apply. Performance will be evaluated based on leadership, strategic contribution, reporting quality, and departmental management.

Benefits
• Monthly salary of MVR 22,000.
• Leadership role within the organization.
• Professional development opportunities.
• Participation in strategic business decisions.
• Career growth opportunities based on performance.

How to Apply:
- To apply, send Application Form, CV, NID Card Copy, Copies of Educational Certificate and Transcripts, and Reference letters from present & former employers to hr@micollege.edu.mv. Deadline: 25th August 2026.